Facebook Campaign

For my campaign I decided to make a Facebook page for a friend's home staging company called First Impressions Home Staging, LLC. It didn't quite go as well as I had hoped.

What Worked? 

My target audience was exactly who started looking at my page. At first it was just some friends trying to be funny, but later as the page grew a little a few people who I didn't know started looking at the page and liking it. 

What Didn't Work?

I failed to post as much as I wanted to, and for that I did not get a lot of attention drawn to my page. When I posted I put too many pictures into a single frame. I needed to post less, but more of  the time. It was really hard to find time when the owner and I could meet so we could go over what she wanted posted. If I would have had a little more lee way with the project it may have went better. 

Campaign Plan:

My original plan was to start a page for a friend's company. I wanted to post pictures, videos, helpful hints, and advice for people wanting to sell a home quicker. I wanted to post at least twice a week of at least pictures of past houses we finished. I wanted to catch the attention of realtors and other home owners in the area who are looking at selling homes. 

Self Evaluation:

I learned a lot from doing this project. One thing that I learned quickly is that it is hard to keep on top of posting. I felt like I was doing a pretty decent job, when all of the sudden I look back at the previous post and it was posted two weeks before. I needed to stay on top of the project a little better than I did. I am not really tech savvy at all, this was my first experience starting and maintaining a page on Facebook. It has made me realized that it takes a lot of work in order for a page to stay up and running. I am thankful that I was able to take a part in this project.

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